"The wound is the place where the Light enters you."

“I said: what about my eyes?

He said: Keep them on the road.

I said: What about my passion?

He said: Keep it burning.

I said: What about my heart?

He said: Tell me what you hold inside it?

I said: Pain and sorrow.

He said: Stay with it. The wound is the place where the Light enters you.”

― Rumi

The first time I shared that our landlord had wrongfully locked us out of our Toronto showroom, I felt naked. I am used to being vulnerable but I had never opened up about business challenges before. I felt I had just done a photoshoot naked and invited everyone to see it! I wanted to keep it private, which comes naturally to me being an immensely private person, but I also wanted to share it because you deserved to know. I couldn’t do both so I decided I would rather be uncomfortable. What happened next was beautiful. Your touching emails and voicemails kept pouring in. Thank you!

Then things got worse. Our security cameras were disabled and there was a bailiff notice on our windows making false accusations. As I stood outside our showroom, locked out again, I could see my vandalized front window. Our sign now read “YO WANT” instead of “WALK HOW YOU WANT”. And our vintage one-of-a-kind Italian marble pedestal had been broken in pieces. I wondered what damage this would do to our brand and the company I love so much and whether the people walking past would believe these lies. Then my fighting spirit kicked in. I have never liked undirected pain so I decided I would channel it into something that would inspire me and my team.

In the broken marble I saw the first item I purchased for our showroom. I’d never seen anything like it in all my travels. She was broken, but her beauty remained and her light green color still inspired me. In the remains of our window sign, I thought to myself I should put this on a limited edition bag. “YO WANT” isn’t “WALK HOW YOU WANT” but it does have a little zing to it! I was reminded of the words of one of my favorite Persian poets, Jalāl al-Dīn Muḥammad Rūmī, “Stay with it. The wound is the place where the Light enters you.” The light had entered my heart and that's how I decided I would take what was broken and vandalized and do a photoshoot as soon as we were able to get back in. I wanted to create beauty with the mess. I felt creative energy and joy during this photoshoot and I told my team over and over again that I felt “alive”.

I’m sharing that creative energy with you now in these images. Over the next few weeks I’ll share even more. I dedicate this to my team, and to you, the best customers in the world.

Love,

Elle

Zvelle
Zvelle
Zvelle
Zvelle
Zvelle
Zvelle
Zvelle
Zvelle
Zvelle
Zvelle