Zvelle Editke Bag Collectors Edition
Our Story
Walk How You Want

"From an early age I knew I wanted to chart my own path. I learned to listen to the voice of my own heart and tune out the voices that told me what I should not be. My journey to creating Zvelle led me across the world, from Iran to Dubai to New Zealand, Australia, Canada and Italy. 

I wanted to create a brand that championed individuality. That stirred intellect, emotion and creativity. My designs have stories to tell, just like their wearers. I’ve always seen myself as more than just a designer. My inspirations are boundless. The stories I share are drawn from my passion for creativity, craftsmanship, culture and life. Zvelle designs aspire to be more than just fashion or status symbols. They remind you to walk how you want.”

Intuitive Design

Assured, classic designs expressed in luxury materials and craftsmanship. No trends, no seasonal collections or colors.

Italian Craftsmanship

The best materials. Exquisite craft. Made to last.

Designed by Elle. Handcrafted In Italy

We produce our collections entirely in Italy, working closely with established, family-run factories. Each factory is handpicked for its unique specialization, local luxury suppliers, and dedication to sustainability.

Zvelle Elle AyoubZadeh
Zvelle Founder and Creative Director Elle AyoubZadeh


Elle AyoubZadeh,
Founder & Creative Director of Zvelle
Learning To Walk How I Want

As the daughter of a single mother, I quickly realized if I wanted to have something I had to work for it. Work became my outlet for independence and self discovery. Zvelle began with a determination to do things differently. Walk How You Want comes from my own experiences and belief that following the beat of your own heart is more valuable than trying to fit in. This is my story of how I learned to do just that.

The Art Of Craft

I feel most alive when I am in our factories among people creating dreams with their hands. Before I even had a brand I traveled to Italy, Spain and Brazil to meet factory owners and learn about crafting shoes. I don’t speak any of these languages but craftspeople have their own language, not always spoken. It's something I understood innately and developed with time and experience. I got my training in shoes and bags on the factory floor working with factory owners and their modelists and craftspeople. Luxury craftsmanship is in Zvelle’s DNA and will always be paramount for us.

We produce in small batches using existing luxury materials within 100km of our factories. This is a sustainable approach to production. It allows us to minimize waste and repurpose our materials. There is no sustainability without the human element and humanity is at the heart of everything we do.

Rayna
Men's Sneakers

Coming Soon