Elle AyoubZadeh began her career in women’s fashion, designing shoes for globally-renowned artists and celebrities. She developed her aesthetic intuitively, working directly with artisans to create designs that were refined but bold.
In 2023 her designer’s eye fixated on men’s footwear and its lack of precision: shoes were clunky and overbuilt, overshadowing the man.
Her first men’s shoe, and the genesis of the brand, was inspired by the dress boot. She transformed its clean, precise shape into the Ray sneaker, a sleek, understated high-top in perfect harmony with the man.
Zvelle’s brand ethos comes from AyoubZadeh’s lifelong fascination with flight. To take flight requires power, freedom and removing every detail that is unnecessary.
“Zvelle is for pilots, not passengers.” - Elle AyoubZadeh
Elle AyoubZadeh began her career in women’s fashion, designing shoes for globally-renowned artists and celebrities. She developed her aesthetic intuitively, working directly with artisans to create designs that were refined but bold.
In 2023 her designer’s eye fixated on men’s footwear and its lack of precision: shoes were clunky and overbuilt, overshadowing the man.
Her first men’s shoe, and the genesis of the brand, was inspired by the dress boot. She transformed its clean, precise shape into the Ray sneaker, a sleek, understated high-top in perfect harmony with the man.
Zvelle’s brand ethos comes from AyoubZadeh’s lifelong fascination with flight. To take flight requires power, freedom and removing every detail that is unnecessary.
“Zvelle is for pilots, not passengers.” - Elle AyoubZadeh
Terroir
A smoky Islay single malt, or an earthy Burgundy Pinot Noir. Terroir is essential to both. At Zvelle, we embrace the word terroir.
A shoe has a hide, a tannery, a last, a hand, all rooted in a place. Terroir is a decision about origins: where a material comes from, where it's shaped, and whose hands shape it.
A Zvelle shoe begins long before it is crafted. Leathers originate from Veneto, Tuscany, and the Marche, historic leather regions of Italy, a country that still holds every link of the chain in one set of hands, raw skin to finished shoe. Every Zvelle is made in Italy.
Terroir
A smoky Islay single malt, or an earthy Burgundy Pinot Noir. Terroir is essential to both. At Zvelle, we embrace the word terroir.
A shoe has a hide, a tannery, a last, a hand, all rooted in a place. Terroir is a decision about origins: where a material comes from, where it's shaped, and whose hands shape it.
A Zvelle shoe begins long before it is crafted. Leathers originate from Veneto, Tuscany, and the Marche, historic leather regions of Italy, a country that still holds every link of the chain in one set of hands, raw skin to finished shoe. Every Zvelle is made in Italy.
The Zvelle Attitude
A man guided by his own compass, never accepting the limits of any horizon. Never borrowing in matters of taste. Singularly obsessed with his own path.
Attitude →
The Zvelle Attitude
A man guided by his own compass, never accepting the limits of any horizon. Never borrowing in matters of taste. Singularly obsessed with his own path.
Attitude →