Alatus is Elle AyoubZadeh’s new design, untethered to trends or expectations.

Alatus is inspired by the power and poetry of flight, with sculptural waves that envelop a signature Zvelle silhouette.

This campaign epitomizes the ethos of Alatus: for pilots, not passengers. It features the legendary Noorduyn Norseman, an aircraft legendary for its rugged individualism.

Elle’s collaboration with photographer Daniel Harrison created a visual narrative that tells a story of quiet rebellion, and boundless possibility.

Shot outdoors in gale-force conditions, even the Norseman needed to be tied down lest it slip the bonds of earth.