Elle AyoubZadeh launched her career in women’s fashion, designing shoes for globally-renowned artists. Her design language combines boldness, refinement and an artisan’s hand.
In 2023 her designer’s eye fixated on men’s footwear and its lack of precision: shoes were clunky and overbuilt, overshadowing the man.
Her first men’s shoe was inspired by the dress boot. She transformed its clean, precise shape into the Ray sneaker, a sleek, understated hightop in perfect harmony with the man.
Zvelle’s brand ethos comes from AyoubZadeh’s lifelong fascination with flight. To take flight requires power, freedom and removing every detail that is unnecessary.
“Zvelle is for pilots, not passengers.”
Elle AyoubZadeh launched her career in women’s fashion, designing shoes for globally-renowned artists. Her design language combines boldness, refinement and an artisan’s hand.
In 2023 her designer’s eye fixated on men’s footwear and its lack of precision: shoes were clunky and overbuilt, overshadowing the man.
Her first men’s shoe was inspired by the dress boot. She transformed its clean, precise shape into the Ray sneaker, a sleek, understated hightop in perfect harmony with the man.
Zvelle’s brand ethos comes from AyoubZadeh’s lifelong fascination with flight. To take flight requires power, freedom and removing every detail that is unnecessary.
“Zvelle is for pilots, not passengers.”
Terroir
Terroir is the foundation of Zvelle, as essential for shoes as it is for a smoky Islay single malt or an earthy Burgundy Pinot Noir.
A shoe has a hide, a tannery, a last, a hand, all rooted in a place. Terroir is a decision about origins: where a material comes from, where it is shaped, and whose hands shape it.
A Zvelle shoe begins long before it is crafted. Leathers originate from Veneto, Tuscany, and the Marche, historic leather regions of Italy, a country that still holds every link of the chain in one set of hands, raw skin to finished shoe. Every Zvelle is handmade in Italy.
Terroir
Terroir is the foundation of Zvelle, as essential for shoes as it is for a smoky Islay single malt or an earthy Burgundy Pinot Noir.
A shoe has a hide, a tannery, a last, a hand, all rooted in a place. Terroir is a decision about origins: where a material comes from, where it is shaped, and whose hands shape it.
A Zvelle shoe begins long before it is crafted. Leathers originate from Veneto, Tuscany, and the Marche, historic leather regions of Italy, a country that still holds every link of the chain in one set of hands, raw skin to finished shoe. Every Zvelle is handmade in Italy.
The Zvelle Attitude
A man is guided by his own compass, never accepting the limits of any horizon. Never borrowing in matters of taste. Singularly obsessed with his own path.
Attitude →
The Zvelle Attitude
A man is guided by his own compass, never accepting the limits of any horizon. Never borrowing in matters of taste. Singularly obsessed with his own path.
Attitude →