Elle AyoubZadeh began her career in women’s fashion, designing shoes for globally-renowned artists and celebrities. She developed her aesthetic intuitively, working directly with artisans to create designs that were refined but bold.
In 2023 her designer’s eye fixated on men’s footwear and its lack of precision: shoes were clunky and overbuilt, overshadowing the man.
Her first men’s shoe, and the genesis of the brand, was inspired by the dress boot. She transformed its clean, precise shape into the Ray sneaker, a sleek, understated high-top in perfect harmony with the man.
Zvelle’s brand ethos comes from AyoubZadeh’s lifelong fascination with flight. To take flight requires power, freedom and removing every detail that is unnecessary.
“Zvelle is for pilots, not passengers.” - Elle AyoubZadeh
Elle AyoubZadeh began her career in women’s fashion, designing shoes for globally-renowned artists and celebrities. She developed her aesthetic intuitively, working directly with artisans to create designs that were refined but bold.
In 2023 her designer’s eye fixated on men’s footwear and its lack of precision: shoes were clunky and overbuilt, overshadowing the man.
Her first men’s shoe, and the genesis of the brand, was inspired by the dress boot. She transformed its clean, precise shape into the Ray sneaker, a sleek, understated high-top in perfect harmony with the man.
Zvelle’s brand ethos comes from AyoubZadeh’s lifelong fascination with flight. To take flight requires power, freedom and removing every detail that is unnecessary.
“Zvelle is for pilots, not passengers.” - Elle AyoubZadeh
Soul and Craft
Refinement is never an afterthought, it begins at the moment a design is conceived by Elle AyoubZadeh. Every choice has a singular purpose, starting with the perfect leather to hold the shape of a silhouette, whose texture captures light and touch.
Each cut, stitch and finish begins in Zvelle’s Italian atelier, passing through artisans’ hands. To be considered Zvelle, a creation must meet exacting standards and express a story not only of luxury but of originality.
Soul and Craft
Refinement is never an afterthought, it begins at the moment a design is conceived by Elle AyoubZadeh. Every choice has a singular purpose, starting with the perfect leather to hold the shape of a silhouette, whose texture captures light and touch.
Each cut, stitch and finish begins in Zvelle’s Italian atelier, passing through artisans’ hands. To be considered Zvelle, a creation must meet exacting standards and express a story not only of luxury but of originality.
The Zvelle Attitude
A man guided by his own compass, never accepting the limits of any horizon. Never borrowing in matters of taste. Singularly obsessed with his own path.
The Zvelle Attitude
A man guided by his own compass, never accepting the limits of any horizon. Never borrowing in matters of taste. Singularly obsessed with his own path.